How do we get more young Australians swapping weekends in the city for weekends in the country? From wellness retreats and digital detoxes to hands-on farm experiences, Gen Z is rethinking what makes a holiday worth taking. Discover the travel trends shaping the next generation of visitors and how regional tourism operators can create experiences young people want to discover, book and share.

Why buy a designer handbag when you could borrow it for the weekend? From co-luxing and luxury rentals to thrifting and pre-loved designer goods, Gen Z is rethinking what it means to own luxury. Explore the changing shopping habits of the next generation, the brands leading the way and what luxury retailers can learn about attracting, engaging and growing with their future customers.

What does a $140 weekend reveal about the future of public libraries? As Gen Z faces rising costs, loneliness and digital fatigue, free third spaces are becoming more valuable than ever. From the return of analogue experiences to the popularity of spaces like Yo-Chi, discover how libraries can attract younger audiences through creative experiences, stronger community connections and co-designing with young people.

From $40 lip balm and $80 water bottles to digicams and Sonny Angels, take a look inside the Gen Z shopping basket and discover what their favourite products reveal about the way this generation shops.

Gen Z are changing how they discover products, choose brands and spend their money. Explore what’s driving their decisions and what brands can do to capture their attention, build connection and earn long-term loyalty.

How can local governments attract and retain the next generation of talent? Explore practical strategies to engage Gen Z employees through flexibility, meaningful work, career growth and stronger storytelling around careers in local government.