With over 2.47 billion Generation Zs globally, organisations big and small are working to understand their next generation of consumers and employees.
Speaking to over 3,000 Mortage Finance Association Of Australia members at the International Convention Centre in Sydney, Scott was invited to share his insights on what the next generation of consumers and employees are looking for in a presentation titled 'Meet Your Future Consumer, The Future Matters To Me'.
Over the course of the presentation, Scott provided the audience with a snapshot of Generation Z and Generation Alpha, before then diving into the emerging trends we are noticing about these generations as they enter the market as consumers and employees. When exploring these trends, Scott shared tangible case studies with the audience to showcase organisations around the world that are capitalising on these trends and building brands that our next generation love. Concluding his presentation with some top tips for organisations wanting to engage with Gen Z and Gen Alpha, Scott encouraged the audience to say yes to opportunities and remember that great things never come from comfort zones.
Some of Scott's key takeaways from the presentation include:
Research-Based Decision Making: The average Generation Z will have 6-8 tabs open when making a purchasing decision. More than ever, companies need to be doing their competitor analysis and they must ensure they are demonstrating their unique value proposition to customers throughout the sales funnel.
Conscious Consuming: Young people want to shop with, and work for, brands that they are proud to be associated with. With young professionals willing to take up to a 30% pay cut to work for a company or a cause they believe in, ensure your organisation is actively making a difference in the community.
The Anti-Brand: Engage first, sell second. Young people are becoming desensitised from corporate polish and are instead gravitating to brands that are more authentic and less pushy in their sales approach. They are looking for authentic brands that are there to educate, entertain, or inspire them first, and then leave the door open for a purchase if the customer is interested. Try shedding the corporate polish.
Digital By Design: It goes without saying that young people today are digital natives. They use their digital tools almost constantly to connect, collaborate, communicate, and most importantly, shop. Make sure your business has a great digital presence with engaging content and multiple engagement opportunities for consumers.
To book Scott to speak at your next event, make sure to submit an enquiry by following this link: www.iamscottmillar.com/speaking